Independent thinking. Practical action.

Help customers
see the value.
Give them a
reason to act.

Marketing strategy, customer growth and practical AI—grounded in the realities of running a business.

MarketingCrazy · Led by Evan Margolin

Explore the work Meet Evan

THE CUSTOMER CONNECTION FIG. 01

Customer
understanding

01 Attract interest

02 Validate intent

03 Deliver value

04 Learn & adapt

A useful connection at every step.
Workflow illustration

01 / PERSPECTIVE

Business owner & advisor

Strategy connected to real operating decisions.

02 / PRACTICE

Weekly client coaching

Recurring, hands-on guidance for small-business owners.

03 / POSSIBILITY

AI in the working process

Campaign testing informed by performance and human judgment.

Selected experience

Good thinking.
Put to work.

Client advising and hands-on operating experience. Different contexts, connected by a practical understanding of customers.

A WORKING QUESTION

What matters
next?

Customer need
Business priority
Practical next step

01 / Selected experience

MarketingCrazy · Client advisory experience

Making strategy useful.
Every week.

A busy owner needs more than another good idea. Recurring coaching connects business priorities with the next practical decision.

Evan’s role: client advising, marketing strategy and hands-on business coaching.

Inside the advisory work

WORKFLOW ILLUSTRATION

Performance

Human judgment + AI

The next test

02 / Selected experience

SalsaCrazy / DanceCrazy · Businesses Evan operates

More useful tests.
Better-informed decisions.

AI-assisted creative and audience development, with campaign performance guiding what to test next.

Evan’s role: workflow design, campaign judgment and repeated testing.

Explore the campaign workflow

BUSINESS CONTEXT / ILLUSTRATION

Discover.

Understand.

Participate.

Continue.

03 / Selected experience

SalsaCrazy / DanceCrazy · Founder/operator experience

The promise matters.
So does the experience.

Connecting marketing with dance education, live experiences, instructional content and the partners who make delivery possible.

Evan’s role: marketing, commercial partnerships, budgets and operating responsibility.

Follow the customer journey

Where I can help

Start with the
business question.

Explore capabilities ↗

Client strategy & advising

Turn a business goal into clear priorities and a workable next step.

Acquisition & lead quality

Connect campaigns, sales feedback and the cost of acquiring a customer.

Customer education & adoption

Help people understand the value and feel ready to put it to use.

Practical AI & automation

Build useful workflows with judgment, review and a clear purpose.

Experiences & partnerships

Connect the marketing promise to partners and delivery.

How the work moves forward

Execution and review
belong together.

A practical way to connect what we learn with what we do next.

01
Understand

Start with the customer, the offer and the business context.
02
Prioritize

Choose the decision that deserves attention now.
03
Build

Turn the priority into a campaign, resource or working process.
04
Measure

Review useful evidence, including feedback from the people doing the work.
05
Adapt

Use what happened to make the next decision more informed.

Meet the founder

EVAN MARGOLIN
Founder · Advisor · Operator

I work where marketing meets the realities of running a business.

Customers, offers, budgets, partners and follow-through.

Through MarketingCrazy, I help business owners connect strategy with practical marketing action. I also operate SalsaCrazy and DanceCrazy, where marketing decisions meet education, live experiences and day-to-day delivery.

More about Evan ↗

Thinking out loud, with purpose