Evan Margolin · Marketing leadership
Build demand.Grow the business.
Local marketing, live events, paid advertising, SEO and practical AI—connected by a founder who owns the business decisions behind the campaigns.
CEO, MarketingCrazy · Founder & CEO, SalsaCrazy / DanceCrazy
Built in the business
The campaignthe beginning. The offer. The audience. The spend. The experience. I connect marketing with what happens when a customer decides to act.
See the leadership behind the work
LOCAL & PAID Accountable through acquisition Local-market budgets, lead-quality feedback and reporting through cost per acquired customer.
EVENTS & BUSINESS Founder and operator Marketing connected to venues, partnerships, budgets and live delivery.
SEARCH & AI Hands-on digital leadership SEO, SEM and PPC strategy; dozens of WordPress sites managed; AI-assisted campaign testing.
Selected experience
Strategy. Campaigns.Operating responsibility.
Explore the client, campaign and event work behind my approach to marketing leadership.
A WORKING QUESTION
What mattersnext?
Customer need
01 / Selected experience
MarketingCrazy · Client advisory experience
Client strategy.
A busy owner needs more than another good idea. Recurring coaching connects business priorities with the next practical decision.
Evan’s role: client advising, marketing strategy and hands-on business coaching.
Inside the advisory work ↗
WORKFLOW ILLUSTRATION
Performance
↓
Human judgment + AI
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The next test
02 / Selected experience
SalsaCrazy / DanceCrazy · Businesses Evan operates
Paid media.
AI-assisted creative and audience development, with campaign performance guiding what to test next.
Evan’s role: workflow design, campaign judgment and repeated testing.
Explore the campaign workflow ↗
BUSINESS CONTEXT / ILLUSTRATION
Discover.
Understand.
Participate.
Continue.
03 / Selected experience
SalsaCrazy / DanceCrazy · Founder/operator experience
Event marketing.
Connecting marketing with dance education, live experiences, instructional content and the partners who make delivery possible.
Evan’s role: marketing, commercial partnerships, budgets and operating responsibility.
Follow the customer journey ↗
How the work moves forward
Execution and reviewbelong together.
A practical way to connect what we learn with what we do next.
01
Understand
Start with the customer, the offer and the business context.
02
Prioritize
Choose the decision that deserves attention now.
03
Build
Turn the priority into a campaign, resource or working process.
04
Measure
Review useful evidence, including feedback from the people doing the work.
05
Adapt
Use what happened to make the next decision more informed.
Meet the founder
em✳
EVAN MARGOLINFounder · Advisor · Operator
I work where marketing meets the realities of running a business.
Customers, offers, budgets, partners and follow-through.
Through MarketingCrazy, I help business owners connect strategy with practical marketing action. I also operate SalsaCrazy and DanceCrazy, where marketing decisions meet education, live experiences and day-to-day delivery.
More about Evan ↗
Building your marketing team? Explore Evan’s marketing leadership.
01
Acquisition & intent
Follow the decision from cost per lead to cost per acquired customer. Includes a calculator to try the tradeoff.
Read the article ↗
02
AI in practice
A small, reviewable workflow gives a business a better place to start than a long list of tools.
Read the article ↗
03
Customer education
Turn a verified experience into something another customer can understand and use.
Read the article ↗