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Well, I am in three big niches, but the only one to really talk about today is Dance. The others are not widely known, or public, so people can’t readily discover them, but in dance, and salsa dance in particular, I’ve clearly made my participation in the niche known.
In fact, I dominate it. Dominate is a big word, I know, but … it fits. In every metric that matters, I absolutely crush everyone around me. I would say… I’m likley 10x larger than my nearest competitor, That’s a big discrepancy. You’d think I’d be happy about that wouldn’t you? Guess what! I’m not. I have very few whom I can actually partner with.
It’s not even that hard for me to dominate. I should have to work harder to do what I do. I am willing to work harder to do it. Hell, I even want to work harder to do it. But in this niche, it’s doubtful that I’ll have to - for many reasons. If I had competitors, on any level, I’d have partners. I don’t actually believe in competition as a bad thing. Sure, I suppose it’s not great to lose a competition, but in my heart of hearts, I am simply not a competitive person. I like to win, sure, but I don’t seek out competition for the sake of it. I seek out…partners! I want partners. I want people in my niche that I can work with. I want people that want to make a difference.
First, as in all my niches, people seem to have no grasp of exactly how big we are, what we do, and how we do it, and they simply aren’t inquisitive enough to ask. I can’t even remember the last time we were approached for any kind of partnership or deal. That’s both a good and bad thing from a business perspective. I’ve been able to be the major and completely dominant player in one of my niches (and a major player in the other two), without anyone actually knowing about it. Isn’t that incredible? If you don’t know why that’s important, that’s ok, we’ll get into that later, but regardless, isn’t it interesting that people don’t know who I am, nor what I do, nor try to reverse engineer my business? I mean… this is big business, you think people would try to do that huh? You think they’d simply want to partner with it, be part of it, come along for the ride… but no. Nothing!
Once again, I’m not saying this to gloat. Once again, quite the opposite. I’ve often been bummed and dissapointed at the lack of professionalism in this specific market, and the typical artistic disdain for all things "business". It’s ironic that all too often, that disdain, turns into shoddy products, and ripping off their own customers. I’ve often yearned (yes, yearned) for other people whom might raise the bar, whom I might work with, whom were similarly motivated to do great things.
It’s hard to find people passionate about things. Really, anything! Passion is hard to find. Passion with a desire for business is a harder thing to find. And passion in business that is not motivated out of greed, or the singular desire to make money, is damn nigh impossible. Unfortunately, I fall into that group. Sure, I’m motivated by money, but I’m far more motivated by a desire to reach people, to improve lives, to actually leave a positive mark on society and people’s day to day existence. Perhaps that’s why I can still do what I do…
Yes, every now and then people popped up. There was even one Yanik Silver follower whom did some really great things, and whom I admired and helped me up-my-game. However, he’s long since left the niche. Moved on to greener pastures? Perhaps. However, one or two people out of hundreds, if not thousands, of people that are in the niche? That’s a small percentage is it not?
And guess what? It applies to other niches as well. Yep! It’s both part of my success and a reason for my personal failure, that I haven’t created more competition for myself, started more people on the road to success, created competitors so that I might partner with them.If you’ve read the MarketingCrazy into, you hear me briefly touch on it. It’s part of the reasons I am entering my new niche - the marketing niche, and the business building niche. See, I can even publicly state my next niche, I am certain in my ability to be a major player. However, whether that translates into a known player, or simply a powerful one, remains to be seen.
Am I crazy? Will I be a victim of my own success? Will I create a young apprentice who’ll then rise up and take me down (ok, too many Star Wars episodes).
Why Do I dominate my Niche(s): Because no one else cares to, and those that might, either do not have the skills they need, or do not have the correct motivations to last. I’m going to fix that shortly … or at least give people the ability to fix it themselves. My question is - how many will rise to the challenge, even when it’s handed to them?
Why Do I have no Real Competition: In business, especially small, niche based business, you better be fast, agile, and belive in partnerships. That’s the way to growth. I am a big believer in the JV. In my other niches, it is the prime reason for my greatest successes. In the dance niche, it barely exists (affiliates obviously not included).
April 18, 2008
Internet Business Building and Internet Marketing Lifestyle
The last post was all about internet marketing… this one isn’t. I left you last, at the Underground Internet Seminar…a couple of days later, I was on plane to Eastern Europe.
So, even though I haven’t been in touch lately, I felt I had to take a break from all this traveling, and salsa dancing, to at least briefly update my MarketingCrazy blog with word of my travels. My apologies for not updating sooner, but things are crazy (crazy travel) and I’ve got tons of fantastic stories, and yes, new business ideas, from my travels.
Eastern Europe (darn it, I mean Central Europe) is amazing, but times have changed. Not only have perceptions of Americans changed drastically abroad, but our dollar continues to sink, making a travel value hard to find (yes, even here). What a change the last eight or so years have made in the world.
After just arriving in Krakow, Poland, on the night train from an exhaustive day of sightseeing in Budapest (proceeded by, of course, by a fantastic night of salsa dancing in Budapest), I’m now sitting at a most lavish Breakfast buffet at the Hotel Grodek. I can already tell you, this hotel is great (a must for those visiting Krakow). Great service, fancy, but entirely pleasant and friendly (well, isn’t that the true meaning of great service).
Travel is so important! It helps to clarify our place in the world, and open our eyes to other ways of life. I must have lived in a bubble the last ten years, because things in Europe have changed! I kick myself for not visiting Eastern Europe (now called Central Europe) in the late 1990’s. It has progressed so far at this point! If only I had visited back then.
Why didn’t I?
Why of course! I was busy with a job. A J-O-B. I was a budding Entrepreneur, and had recently been through a company purchase, and was working for a major corporation. I was in an industry where 16 hour days were the norm (computer and video games). Boy, did I miss out! Not that I would take back those days of fervent computer game making, but … well, actually I would.
So, a word of advice, even perhaps if you haven’t embarked yet on an internet business. Don’t let travel opportunities pass you by, and don’t put travel off too much. The world changes, with or without you. I always hear people say, “I’ll travel the world when I’m older”, but what if…
Building an internet business has allowed me to accomplish all of this (endless travel while earning money), and basically, take the last six months off to travel to places I have always wanted to see. I urge you to do the same! Obviously, I think businesses on the internet are a goldmine of opportunity (for now), but I also urge you, regardless of your current job, to take some time off to see the world.
However, I don’t live in a bubble. I aIso don’t mean to come off as some rich internet jerk. I know that times are hard in the US (and in many places worldwide), and for many of my readers, they’ll hold their head in their hands, and wonder, what is he thinking? You’ll wonder about your debts, mortgages, children, schools, and yes, likely gas and even groceries these days. It’s a wonder we can even possibly stay afloat, and to think of travel … well, for many, that’s absolutely preposterous.
Well, first of all I agree. For many, the first step will be building an additional source of revenue from the internet. Even a few dollars a week. A few hundred, or a few thousand, a month can make a huge difference. Especially when that income is entirely residual (which is exactly the type of business I run, and want to help you create).
And finally, you’re probably wondering when I’m going to launch this product and website I’ve been talking about, that’s going to help you accomplish all this. I know, it’s been years now that some of you have heard me say that, “help is right around the corner”. For years, I’ve been traveling, enjoying life and my current businesses, and held off launching the real force behind MarketingCrazy – Step by Step blueprints of how exactly to achieve the elusvive "internet lifestyle".
Well, what can I say? Soon!
No, really. I know, I’m in Krakow now, and likely off to Vienna, and Zurich, and back to Prague, but … yes, it will be this Summer. Be waiting! I promise to overdeliver… Why, because as I said over and over again, I not only want students to learn all this stuff, but I want business partners to grow with, as well sa friends to travel the world with.
Until then, many of you have written in questions about certain courses or seminars, and I urge you to keep doing that. Internet Marketing is a road filled with landmines. It’s no easy road to traverse. There are so many unscrupulous people out there trying to take your money (and large sums of it too), and then in between those, there are people whom simply don’t really know what they’re doing and will lead you further away from your goals, and in between those, there are people whom simply don’t know how to teach what they are doing, and in between those, there are a few scattered gems.
More soon, Keep it Crazy!

