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No, I can’t review it just yet, and yes, I will review it soon, and no, I am not going to post an affiliate link for it, nor sell it, until I see it, use it, touch it, and put it through it’s 30 day test period.  Even then, It would be a miracle if I ever sold this, or marketed it. For, lo’ and behold, in a moment of stupidity, and dreams of grandeur, I have purchased Mass Control.

For those unfamiliar, this is yet another huge guru marketed product, with an absurd price tag, outlandish testimonials, and promises of internet riches. It begs the question though …

IS IT TRUE? DOES IT DELIVER?

One would think I’ve stopped asking this question! I certainly preach others to (stop buying, start doing), but … everyone wants to keep learning, right? I do! I want to believe I can keep getting better at what I do. And yes, I like to read some of these sales letter, and still get excited.

If you want a mass control review, and was thinking of purchasing this massive two thousand dollar product, then I’m about to make your decision about Mass Control either a whole lot easier, or a whole lot harder. Either way, don’t believe the hype - if it’s sold out now, it will likely be on the market again shortly. Perhaps it will be called Mass Control 3.0? Wow - that does have a nice ring to it, doesn’t it?

Anyway, I ordered it, and I plan on devoting actually two days to it. Now, many of you already know, I make thousands of dollars a day on the internet, and for me to devote two days to anything (beyond travel or a gorgeous, intelligent, entrepreneurial brunette), is a massive opportunity cost. I plan on actually devoting two days to plan the four day launch that Frank talks about. He claims you can recoup the cost of the course and more (in just four days). Or at least that’s what I think he claimed.

Of course, for it to be worth it, I not only have to recoup the cost of the course, but recoup the days of opportunity cost. And guess what?

Other people might simply return it if it didn’t work, but my opportunity cost, and the value of my time, is so ridiculously high, that returning it does not “make me whole”. Not even close. Basically, I need this thing to work, as intimated, and I’m going to do all the work, all the preparation, all the hours of note taking, planning and implementation, to try to do a launch beyond my typical 20-xxxxxk AND …

I’m going to take you guys along for the ride. You lucky few who have stumbled across this blog get to come on board another crazy launch (relaunch really), in the dance niche. Using Mass Control, and a massive ad budget, and NO affiliates (well, maybe SOME, haven’t decided yet), I aim to give Frank Kern’s Mass Control a real review.

Guess what, I’m going to tell you what happens. I have the time, did you get lucky enough to stroll across this page? Did your web surfing finally pay off?

Anyway, no updates on when and where quite yet, but I’ll bring you a long for the ride, I promise!  Until then ->

Anyone else out there purchase Mass Contorl? Anyone else out there have a Mass Control review (that isn’t just some trumped up affiliate link)?

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To Real Marketing Success, The Honest, Straightforward, and totally Crazy Way!

MC (MarketingCrazy)

PS - I will admit, I like Frank. i want him to hit it out of the park, I really do. I want this product to deliver! I could use another new car (I think I want the latest Lexus IS Coupe). Good Luck Frank, I promise to try my best to use and apply your material!

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Association and Tribal Marketing
brought to you by The Marketing Crazy Association of America

Here I sit at Yanik Silver’s Underground online seminar, hearing about “Association Marketing”. Interesting, but not too on point to what I actually do. Of course, many of my niches have associations already, and most are very poorly run, so there’s no doubt there is some opportunity there. However, I also know, I’m not that motivated to do it.

No passion, not doing it!

After the “make money” motivation is removed, you’ll be amazed at the things you won’t do, simply because you’re not interested enough…

No doubt, the difference between having “members” rather than “customers” is likely huge, however, after reviewing what is necessary in creating a real (not a fake) association, I’m likely not the right person (or perhaps I am the right person, at the wrong time).

Interesting stuff, as the second day of the Underground Online seminar starts. I’ve already met people from across the spectrum of just starting out, to multi-million dollar businesses. I enjoyed the opening speech given by Godaddy CEO, Bob Parsons, whom shares many heartfelt lessons and stories from going broke to find scary amounts of success (and creating some darn funny superbowl commercials).

(pass, 10 hours of classes, dinner, and dancing)

Now it’s 8am, Saturday morning, and I’m hearing about direct marketing. I wasn’t so sure that anything could hold my attention at 8am, however this person is actaully quite amusing. Drayton Bird is his name, and I just purchased two of his books. Not that I read that much (not nearly as much as I should), but I just got the new Kindle, and I’m dying to give it a spin!

Now, Tony Hsieh of Zappos.com (no longer just the best shoe store online, but rapidly becoming the best STORE period), is sharing his ten core values of the company. Such a “Deliver WOW through service”, and “Create fun and a little wierdness”, and “be humble”, there is little doubt, this is the company to model, and a company that’s leading the pack in dynamic corporate culture (not to mention… profits).

He makes the point that it’s not necessarily important what you’re companies core values are. It’s more important that you simply have them, and commit to them. That you are willing to hire and fire over there.That they are something you are committed to growing and adhering to… Of course, if you are just starting a company, you may not know it’s core values. Where do you start?

You start with your own personal core values of course, and that’s not so simple a thing to do. It takes a lot of personal introspection to figure out what your personal values are. What’s your guiding light?

This is quickly followd up by the seven steps to build a billion dollar company. Ha. Yes, a billion! Loved these seven steps, and no, I’m not going to write them out for you … the actual philosophy behind them, is more important than the list themselves. Finally, he transitions too…

Happiness.

Yes, Happiness!

Not the Tony Robbins version, he points out, but actual true Happiness - how we, as people, can be happy. What drives us, and how we can attain it…

Very interesting way to end - I loved it. Ate it up! As you’re all aware, my businesses, and the way I run them, are very much centered around several core principles, two of which are…

1) Making the world a better place in some way…
2) Happiness through work, play, and freedom…

Gotta love that! More soon (or not). Keep it Crazy…

ps - Go buy something from Zappos right now! I mean it, right now… See what its like.