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So simple! I use to do this all the time,  but admittedly, I have integrated most of it, automated most of it … and I haven’t thought about this method in years.

Now, with the arrival of “the box”, I have attacked the first task… the four day cash machine method.  I am very familiar with it…

So, I got the Mass Control 2.0 impressive box in (but I’m beyond being impressed by fancy boxes). That being said … I was impressed. It was a nice box!  Organized, clean, and easy to understand. I started with the four day cash method, to see what my results would be. Granted, this isn’t an important test for me (I am truly interested in the COURSE and what it teaches), but there’s so much hype around this, I had to see what would happen…

Specifically, what would happen if I followed HIS instructions to the letter. I would not change anything! I would simply follow the instructions perfectly…

I have now put in a total of 5 hours of work. I have made the landing page, setup the list, ARs, thank you ARs, bonuses, etc … I suppose it might take others a little longer, but I had most of my things in place already. I believe the instructions focus a bit too much on the email (getting the click) versus the landing page (getting the sale), but I will implement SOLELY based on what I’ve been given.

I am turning my brain off (for this exercise only)

I have sent out the email to the coldest list I have, of about 11,000 people. I mean, this list is quite cold, and we rarely contact it beyond the follow up system we initially integrated into it.  I have setup the method, exactly as told, and now … people are arriving at the landing page.

What’s going to happen? Stay tuned … this is just day 1. We’ll update the results tomorrow!

What else? I just purchased the MicroContinuity program (Russell Brunson) … Love the sales procces.

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What have I done in 2008 (not 2009), that really impacted my business - either at a core profit level, or a core efficiency level. Here’s my Top three things I’ve done that have had a huge effect on my business. If you’re starting a business, or growing your business, these might make a big difference!

1) Apple, Gmail, and the Ultimate Shift in my tools and resources…

Ever seen those Apple commercials? Ever wonder if maybe they were right? 2008 was the year of the Apple, and while I still use my PC for certain things, my switch to Apple, and Apple products, proved hugely beneficial to my business!

I can get into specifics about why Apple versus PC, and why, and what tools I use on each, but I’ll save that for a longer, specific post. Suffice it to say, this was a huge time saver, and my business works better on Apple. now have 3 Imacs, 2 Powerbooks … and no headache.

2) Gmail and Google’s paid suite of business tools.

I may live to regret this, but since I was on PC, I used Outlook. Outlook is a horrible program, but I was so stuck in it. So many years wasted… so many emails lost…

Outlook is… quite possibly, the devil.

With my switch to Mac, I made the switch to Gmail, which was very difficult, laborious, and to my way of thinking, a waste of time. Yet, no single thing has catapulted me in productivity than switching to Gmail, and Google Docs, spreadsheets, etc…

Yes, I may live to regret this, putting so much faith into one company, but the paid version (pay the paltry $50 per person), is amazing beneficial to me, my employees, my company, and our productivity.

They simply work, and they work anywhere.  I can travel, and be completely connected to my business. Does anyone still actually use Outlook? I feel like I was a late adopter of Gmail, but it has catapulted me to a better Internet Lifestyle (work and play together).

3) Focus on fewer sites…

We have hundreds of websites. Yes, hundreds. Sometimes it feels like even more!

In 2008, we trimmed it down. Fewer, larger sites were the word of the day, and guess what? It’s working! Follow our lead … this is the wave of the future.

Ever notice how hard it’s getting to rank in Google? Yep - big sites win. Focussed sites win. I’m not saying the ocassional sales letter site can’t garner an easy 20-100k, but if you’re around for the long run - think big, and think, single or small group of sites.

What about link farms? Blog Farms? Etc…  Been there, done that!

Save those for the people whom want to work harder than you do!  You simple won’t need them if you work on creating a big site, with big content, and big community. That’s a fact!

What’s your top 3-5 business changers? What have you done in your business to blow up your productivity or bottom line? We’re getting our 2009 list ready, but would love to get your thoughts and insights first.

What are your game changers?

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Good lord, I am so close to spending another 5k on my "continuing education", I can’t tell ya’. Between Amrand’s Internet Marketing Explained and John Reeeses 3 Day "IM" training course, it’s really crazy. I’m chomping at the bit to buy these courses. 

Both course are probably quite good, but, as always, it boils down to execution, and not the courses themselves. Armand’s is definitely more comprehensive, but that’s not necessarily a good thing. Here’s the ONLY thing holding me back from giving these people my money…

I understand that this is about execution, and not about more learning! Hello? Don’t get these if you haven’t actually done the work from your past courses. They are probably great, but buying courses (more courses) does not equate to greater profit, unless you do the work first.

Do I need another course to tell me to write more articles and distribute them? Do more press releases? Make a video and get it on YouTube, make more AR messages, converse with my list more? No!  I know what to do, and now I (and you) have to keep doing it a very high level.  Are these people practicing what they preach? Well, yes and no!  John is very forthcoming about that, and Armand…well, Armand is in a league all his own.

These are great courses, and honestly, reading the sales letters, and hearing the videos, I want them both. I want them both badly. Yet I won’t do it. I will not succumb. I will not purchases these courses. Will I feel better off? Probably not. Will my business benefit from NOT getting the courses? Strangely enough yes. Because I’ll be able to keep my "eye on the ball", and not spend countless time learning new techniques, or different things to do, when I haven’t accomplished my last batch.

Good Luck - those sales letters are SO convincing!