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Drum roll please … I promised you some results (in my previous post), good or bad.  Here it is, results from the Mass Control 2.0 4 day cash machine experiment.

So, here they are: Internet Marketing Results 101.  I like Frank Kern. Really - this guy is a riot. Funny, smart, and deserving of attention. The full course I can review a bit later, but the 4 day cash machine was presented simply, straightforwardly, and so a baby could do it IF (and only if), he had his basic internet marketing skills down (autoresponders, list, landing pages, sellable product, etc …). Let’s get to the stats, right after some basics about my execution:

1) I completely turned off my brain, and tried to follow instructions to the letter (not one of my strongest skills mind you).  So, you’re getting Internet Marketing Results 101, from someone whom has graduated 701 (i.e. 7 figures).

2) I did the exact plan, mirroring the landing page, AND 4 follow up emails, exactly, with no changes. In fact, I even left the word “Dog” in there instead of my chosen market. Whoops! So, my market has nothing to do with dogs, or dog traing, and this of course brough up some pretty funny questions.

3) I did this work myslef. No employees, no outsourcing. It tooks about 7 hours. I did the web stuff, AR’s, buy links, thank you pages, upsells, all by hand (and all by lonesome). I loved it - but felt constrained to follow instructions to the letter. There were many ways I felt I might improve results, but I did not want to do anything to throw off the expriment.

4) I chose a 12k cold list, filled with what was, at one time, targeted optins. The list had not been mailed in over 1 year. Of the 12k list, 10.5 were sent each email, and around 8k active received them.

5) My open rates were around 8-10% or less, using all the chosen headlines.  1ShoppingCart was my mailer - and yes, Aweber might have done better.

6) My product was $137, with two upgrades at $47 each.

and … care to guess? How many sales?

Sales were 20.

Upsells were 7.

Thank you sales were 2 (not talked about here, but results in ongoing income).

So, what do you think? For the newbie, I think it’s extasy, and opens up a new world of possibility. For the expert, it’s a disaster that I am REALLY GLAD I DID!

Ok, so the results stunk (from my perpsective), but the process was something I hadn’t done in years, and I did enjoy it. The feeling that a) I might be missing something, and b) there might be huge sales from this, and c) I didn’t know exactly what would happen was … really quite fun. Will I do it again - No.  Will the learning process improve my existing marketing? Yes. I think it will.

Honestly, this covered such basic stuff, and the real money, as I’ve said before, is all in the basics. The fundamentals! It’s not the next big thing, the new software program, the silver bullet, but rather, returning to the fundamentals of Internet Marketing, again and again, that creates real money on the internet.  It is through trial and error that almost all internet marketer’s succeed!  It’s that, and obsessive testing, tweaking, and tracking.

But you all know that already, right? If not, perhaps it’s time for you to visit the upcoming Basement Empires? Regardless, this brought me back to earth.

Other stats? Can you believe, only 61 people unsubscribed? Crazy eh? Makes me think FEWER people than reported ever saw the email. That’s just too low an unsubscribe rate!

Even more funny, are some of the emails I am recieving from friends whom are also great marketers, whom are testing out the exact same thing. I can’t name names, but I’ve gotten the exact emails from various people in various niches. It’s hysterical. I have sent them emails to confirm their results as well, so I may be able to post a follow up message.

And, now … the review of the Mass Control 2.0 course? The first course like this I have purchased in a long time (and now I went and purchase Russel Brunson Micro Continuity too, argh…).  Perhaps we’ll hit that in a later issue.

No, I can’t review it just yet, and yes, I will review it soon, and no, I am not going to post an affiliate link for it, nor sell it, until I see it, use it, touch it, and put it through it’s 30 day test period.  Even then, It would be a miracle if I ever sold this, or marketed it. For, lo’ and behold, in a moment of stupidity, and dreams of grandeur, I have purchased Mass Control.

For those unfamiliar, this is yet another huge guru marketed product, with an absurd price tag, outlandish testimonials, and promises of internet riches. It begs the question though …

IS IT TRUE? DOES IT DELIVER?

One would think I’ve stopped asking this question! I certainly preach others to (stop buying, start doing), but … everyone wants to keep learning, right? I do! I want to believe I can keep getting better at what I do. And yes, I like to read some of these sales letter, and still get excited.

If you want a mass control review, and was thinking of purchasing this massive two thousand dollar product, then I’m about to make your decision about Mass Control either a whole lot easier, or a whole lot harder. Either way, don’t believe the hype - if it’s sold out now, it will likely be on the market again shortly. Perhaps it will be called Mass Control 3.0? Wow - that does have a nice ring to it, doesn’t it?

Anyway, I ordered it, and I plan on devoting actually two days to it. Now, many of you already know, I make thousands of dollars a day on the internet, and for me to devote two days to anything (beyond travel or a gorgeous, intelligent, entrepreneurial brunette), is a massive opportunity cost. I plan on actually devoting two days to plan the four day launch that Frank talks about. He claims you can recoup the cost of the course and more (in just four days). Or at least that’s what I think he claimed.

Of course, for it to be worth it, I not only have to recoup the cost of the course, but recoup the days of opportunity cost. And guess what?

Other people might simply return it if it didn’t work, but my opportunity cost, and the value of my time, is so ridiculously high, that returning it does not “make me whole”. Not even close. Basically, I need this thing to work, as intimated, and I’m going to do all the work, all the preparation, all the hours of note taking, planning and implementation, to try to do a launch beyond my typical 20-xxxxxk AND …

I’m going to take you guys along for the ride. You lucky few who have stumbled across this blog get to come on board another crazy launch (relaunch really), in the dance niche. Using Mass Control, and a massive ad budget, and NO affiliates (well, maybe SOME, haven’t decided yet), I aim to give Frank Kern’s Mass Control a real review.

Guess what, I’m going to tell you what happens. I have the time, did you get lucky enough to stroll across this page? Did your web surfing finally pay off?

Anyway, no updates on when and where quite yet, but I’ll bring you a long for the ride, I promise!  Until then ->

Anyone else out there purchase Mass Contorl? Anyone else out there have a Mass Control review (that isn’t just some trumped up affiliate link)?

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To Real Marketing Success, The Honest, Straightforward, and totally Crazy Way!

MC (MarketingCrazy)

PS - I will admit, I like Frank. i want him to hit it out of the park, I really do. I want this product to deliver! I could use another new car (I think I want the latest Lexus IS Coupe). Good Luck Frank, I promise to try my best to use and apply your material!