Internet Marketing Business - What it means to be an Internet Entrepeneur

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Internet Marketing Business - as I said yesterday, the best business in the world really. The lifestyle allows freedom of time, freedom in making huge amounts of money, freedom in choosing where, how, and for how long you work each day. It’s a fantastic way to be in business. “Business” being the operative word …

Being in business on the internet, versus say, opening up a retail location, or working out of an office versus your home, is exactly the same as business anywhere. In short, you still have to work. You still are “in business”. You have to spend money, you have to put in the hours, you have to lay a foundation and slowly grow.

The main benefit to opening up your business on the net, as I said yesterday, are the “instant on” abilities, fast pace of change, worldwide reach, and you can do it all at a fraction of the cost of opening a street corner location. Retail space on the corner, $5000 a month, and reaches people who drive by the corner. Retail space on the internet equals $50/mth (domain and hosting) and reaches everyone around the world. In both instances you’ll need a lot of marketing, promotion and advertising to succeed, as well as a great product and sales process.

There are so many scams, and so much false information about doing business on the internet that I simply wanted to make things clear. I am still “in business”. I still consider myself a “business”. I’m incorporated, I try (operative word “try”) to work every day. I have systems in place to manage tasks, and I create products and sales processes that take a lot of time and effort. Dispel yourself of the notion that internet business is not work! It’s a lot of work. Just as much, if not more, than opening up that regular business.

What internet business is, fundamentally, is far cheaper to start, and far quicker to open, allowing far broader a reach, and far more automated and long lasting results once you have your structure in place. Very cool indeed, but not the silver bullet all those internet marketing scams make it out to be.

Your business, on the internet or otherwise, will fail miserably if you do not have the entrepreneurial spirit and drive to make it succeed. Saying the magic words, “I own an internet business”, unfortunately, does not magically cure a lack of work ethic, laziness, poor marketing, bad products, or any myriad of bad business decisions and practices. Quite the opposite, in this day and age, competition is tough, wherever you may find it.

So, in preparing my pre-requisites for coaching, and who I’ll accept and want to work with, and whom I will not, I think it’s important that at their core, they have an idea they are passionate about. An idea, that ideally, has been with them for quite some time. A gift they want to get out of themselves and expose to the world, and a real passion to do it.

People often ask me, how can I be so successful at what I do. They look at, and envy, my success. They ask, “why can’t that be me”, or they simply brush it off, and say he “just wants to make money” (as if that’s a bad thing). Unfortunately, they miss the point. I believe success is a difficult thing to craft, and while we all seek to attain it, and in fact it can be mathematically achieved in many cases, it’s never the money that matters. In fact, I view my complete lack of interest in making money to much of my success (and I’ll get into that later).

My success is due to a simple thought pattern - I had gifts that I wanted to share with the world, I had a passion to make those things happen, and I worked extremely hard to do it. I also had a medium (the internet) which my father would have dreamed of having. Sounds easy when you put it that way, eh?

At heart, I was an Entrepreneur, and that’s the type of people I want to work with. Passionate, enthusiastic, positive people. I want to dispel the myth that internet business is somehow different than “regular business”. It’s not! Business is business. There are a few massive unique qualities to business on the net, but in a nutshell, you’re still going into business, and the real money makers, and passion seekers, will view it that way from the start.