Ok, we’ve seen this launch model taking over the internet, week after week. The videos, one after the other, the affiliates, and then the big launch of the 2k product. Outsource Force, by John Reese, is simply the latest. This model, of 3 videos, than a launch video, over the course of two weeks of list building and affiliate promotions is out of control for the internet marketing niche, as guru after guru is cashing in on the endless launch parade …
It works in the IM niche, that’s for certain, and I’m dying to try it in a non internet marketing niche. The same model seems to be followed, by and large to the letter, by each successive launch, and it’s doing gangbusters business.
Anyone out there try it in a non internet marketing niche? I’m in the early planning stages, but should have it ready to go in a week or two, and will report how it goes. I am using the exact templates from all the recent launches, and likely try it in the organic food delivery niche (with auto shipping continuity) … Each video will focus on the benefits, and the trials, of eating a healthy, clean diet … and then of course, our solution. Should be fun – will let ya’ know what happens.
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Hey Evan!
Loving your blog man. Great writing style and cool to see another marketer summing up whats happening in our industry!
I just tried this launch model in one of my niches (life coaching). As you said, we have been seeing it OVER AND OVER – so I figured I should give it a shot. I did the same thing as list control, video boss, outsource force, guru blueprint, infusion mastery, etc etc ….good old fashioned content for 3 weeks then a sales vid.
We crushed it! It was about 100k launch. (Course came with 3 months free to our continuity offer)
*We added a feature for the last few days of the launch: We had an exit pop survey asking people why they did not buy and what they would like to see added – the overwhelming response was “I dont have the money”….So we used that survey sequence that Kern put out in mass control monthly (offer sandwich etc.) and offered JUST the continuity (only $27p/m) – Got 1,138 members.
So I think that launch sequence will work in almost all niches because if done right – you have 3 weeks to build reciprocity, trust, excitement, etc.
Loving your blog.
Be back soon.
Ezra