Is Yahoo the big PPC secret? Is it? Please …
I am currently running 4 tests on Yahoo traffic versus google traffic, measuring ease of use, conversions, and sources of traffic from the two PPC engines. Preliminary results are fascinating.
It’s starting to be “in” (among the in crowd) to talk about Yahoo as a viable (and easier to use) PPC alternative. But what’s the truth? Only testing has the answer, and testing is exactly what we’re doing! In both the health and fitness niches … we’ll have the answers for you shortly.
And it proves to be fascinating indeed …
