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So simple! I use to do this all the time,  but admittedly, I have integrated most of it, automated most of it … and I haven’t thought about this method in years.

Now, with the arrival of “the box”, I have attacked the first task… the four day cash machine method.  I am very familiar with it…

So, I got the Mass Control 2.0 impressive box in (but I’m beyond being impressed by fancy boxes). That being said … I was impressed. It was a nice box!  Organized, clean, and easy to understand. I started with the four day cash method, to see what my results would be. Granted, this isn’t an important test for me (I am truly interested in the COURSE and what it teaches), but there’s so much hype around this, I had to see what would happen…

Specifically, what would happen if I followed HIS instructions to the letter. I would not change anything! I would simply follow the instructions perfectly…

I have now put in a total of 5 hours of work. I have made the landing page, setup the list, ARs, thank you ARs, bonuses, etc … I suppose it might take others a little longer, but I had most of my things in place already. I believe the instructions focus a bit too much on the email (getting the click) versus the landing page (getting the sale), but I will implement SOLELY based on what I’ve been given.

I am turning my brain off (for this exercise only)

I have sent out the email to the coldest list I have, of about 11,000 people. I mean, this list is quite cold, and we rarely contact it beyond the follow up system we initially integrated into it.  I have setup the method, exactly as told, and now … people are arriving at the landing page.

What’s going to happen? Stay tuned … this is just day 1. We’ll update the results tomorrow!

What else? I just purchased the MicroContinuity program (Russell Brunson) … Love the sales procces.

What have I done in 2008 (not 2009), that really impacted my business - either at a core profit level, or a core efficiency level. Here’s my Top three things I’ve done that have had a huge effect on my business. If you’re starting a business, or growing your business, these might make a big difference!

1) Apple, Gmail, and the Ultimate Shift in my tools and resources…

Ever seen those Apple commercials? Ever wonder if maybe they were right? 2008 was the year of the Apple, and while I still use my PC for certain things, my switch to Apple, and Apple products, proved hugely beneficial to my business!

I can get into specifics about why Apple versus PC, and why, and what tools I use on each, but I’ll save that for a longer, specific post. Suffice it to say, this was a huge time saver, and my business works better on Apple. now have 3 Imacs, 2 Powerbooks … and no headache.

2) Gmail and Google’s paid suite of business tools.

I may live to regret this, but since I was on PC, I used Outlook. Outlook is a horrible program, but I was so stuck in it. So many years wasted… so many emails lost…

Outlook is… quite possibly, the devil.

With my switch to Mac, I made the switch to Gmail, which was very difficult, laborious, and to my way of thinking, a waste of time. Yet, no single thing has catapulted me in productivity than switching to Gmail, and Google Docs, spreadsheets, etc…

Yes, I may live to regret this, putting so much faith into one company, but the paid version (pay the paltry $50 per person), is amazing beneficial to me, my employees, my company, and our productivity.

They simply work, and they work anywhere.  I can travel, and be completely connected to my business. Does anyone still actually use Outlook? I feel like I was a late adopter of Gmail, but it has catapulted me to a better Internet Lifestyle (work and play together).

3) Focus on fewer sites…

We have hundreds of websites. Yes, hundreds. Sometimes it feels like even more!

In 2008, we trimmed it down. Fewer, larger sites were the word of the day, and guess what? It’s working! Follow our lead … this is the wave of the future.

Ever notice how hard it’s getting to rank in Google? Yep - big sites win. Focussed sites win. I’m not saying the ocassional sales letter site can’t garner an easy 20-100k, but if you’re around for the long run - think big, and think, single or small group of sites.

What about link farms? Blog Farms? Etc…  Been there, done that!

Save those for the people whom want to work harder than you do!  You simple won’t need them if you work on creating a big site, with big content, and big community. That’s a fact!

What’s your top 3-5 business changers? What have you done in your business to blow up your productivity or bottom line? We’re getting our 2009 list ready, but would love to get your thoughts and insights first.

What are your game changers?

No, I can’t review it just yet, and yes, I will review it soon, and no, I am not going to post an affiliate link for it, nor sell it, until I see it, use it, touch it, and put it through it’s 30 day test period.  Even then, It would be a miracle if I ever sold this, or marketed it. For, lo’ and behold, in a moment of stupidity, and dreams of grandeur, I have purchased Mass Control.

For those unfamiliar, this is yet another huge guru marketed product, with an absurd price tag, outlandish testimonials, and promises of internet riches. It begs the question though …

IS IT TRUE? DOES IT DELIVER?

One would think I’ve stopped asking this question! I certainly preach others to (stop buying, start doing), but … everyone wants to keep learning, right? I do! I want to believe I can keep getting better at what I do. And yes, I like to read some of these sales letter, and still get excited.

If you want a mass control review, and was thinking of purchasing this massive two thousand dollar product, then I’m about to make your decision about Mass Control either a whole lot easier, or a whole lot harder. Either way, don’t believe the hype - if it’s sold out now, it will likely be on the market again shortly. Perhaps it will be called Mass Control 3.0? Wow - that does have a nice ring to it, doesn’t it?

Anyway, I ordered it, and I plan on devoting actually two days to it. Now, many of you already know, I make thousands of dollars a day on the internet, and for me to devote two days to anything (beyond travel or a gorgeous, intelligent, entrepreneurial brunette), is a massive opportunity cost. I plan on actually devoting two days to plan the four day launch that Frank talks about. He claims you can recoup the cost of the course and more (in just four days). Or at least that’s what I think he claimed.

Of course, for it to be worth it, I not only have to recoup the cost of the course, but recoup the days of opportunity cost. And guess what?

Other people might simply return it if it didn’t work, but my opportunity cost, and the value of my time, is so ridiculously high, that returning it does not “make me whole”. Not even close. Basically, I need this thing to work, as intimated, and I’m going to do all the work, all the preparation, all the hours of note taking, planning and implementation, to try to do a launch beyond my typical 20-xxxxxk AND …

I’m going to take you guys along for the ride. You lucky few who have stumbled across this blog get to come on board another crazy launch (relaunch really), in the dance niche. Using Mass Control, and a massive ad budget, and NO affiliates (well, maybe SOME, haven’t decided yet), I aim to give Frank Kern’s Mass Control a real review.

Guess what, I’m going to tell you what happens. I have the time, did you get lucky enough to stroll across this page? Did your web surfing finally pay off?

Anyway, no updates on when and where quite yet, but I’ll bring you a long for the ride, I promise!  Until then ->

Anyone else out there purchase Mass Contorl? Anyone else out there have a Mass Control review (that isn’t just some trumped up affiliate link)?

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To Real Marketing Success, The Honest, Straightforward, and totally Crazy Way!

MC (MarketingCrazy)

PS - I will admit, I like Frank. i want him to hit it out of the park, I really do. I want this product to deliver! I could use another new car (I think I want the latest Lexus IS Coupe). Good Luck Frank, I promise to try my best to use and apply your material!