February 17, 2009
Underground Onlline Seminar - Learning with the Best
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Ok, so I’m off to Washington DC, for the super top secret Underground Online Seminar. The Underground Online Seminar is one of the ONLY seminars I still attend on Internet Marketing. It is NOT recommended for newbies, and thus, I don’t tend to promote it very much, but it is a great seminar.
It’s the one event, each year, that I don’t miss! Run by Yanik Silver, it’s packed with absolute mover’s and shakers - most of them million to mullti-million dollar businesses (i.e. small businesses), and a few billion (yes, billion) dollar guys out there too. It’s a crazy committed, energized, focused and absurdly high level group of people. I love it - it brings the best out of me.
Those who’ve been following the blog know that I ran into Tony Hsieh of Zappos (the billion dollar online shoe store) last year, and this year - well, I’ll be shmoozing with the best. Unlike other conferences, where I sit outside and drink coffee (yeh, ahem, sure.. it’s coffee…), this one, I will likely be inside the conference room taking copious notes. I always learn a ton here - but it’s usually very high level stuff, thus most useful for people already making serious money online.
This is my chance to regroup. It’s my chance to learn from, and ideally, be inspired by, other like-minded people. I only hope it can re-invigorate me. Why do I need to be invigorated? Again? Because, when you build Basement Empires (i.e. automated online businesses), you tend to make a lot of money, you tend to invest a lot of time and energy, and you tend to start valuing your free time less and less, as you have more and more of it. You no longer, necessarily, have to work for that next paycheck. You wake up every day, with a fresh slate.
No where to be - nothing you have to do. How you craft your days and nights are entirely of your own design. Not many people have that kind of freedom - yet all full time Basement Empire owner’s will likely experience it.
The paycheck is coming, whether I sit on the beaches of Bondi, or play in nightclubs of Rappongi Japan. In fact, It’s hard to even turn off the dollars short of simply, taking down your websites.
I don’t mean to say I don’t value my free time! That came out wrong. I meant to say that, since my free time is limitless (beyond me getting older - which I am acutely aware of), I tend to work less, and play more. I play much, much more. As you can tell, I travel, a lot! I need to be re-engaged so my energy can be focussed back towards work.
Boy do I need this! If there is one thing I lack at the moment, it’s focus!
Being around these people, many of them, as, or more, successful than myself, there’s no doubt I’ll feel that common feeling of slacking - as I see and hear the amazing tales of their accomplishments. I’ll yearn for that same type of rush.
And at the end of the day, what does that? You need to be engaged by your work. Beyond the money it can make you, beyond the freedom it can bestow upon you, you need to love what you do. You need to be inspired by what you can accomplish, and what you can bring to the world. That’s what will bring me back to work, day in, and day out.
The fun of teaching, and the goal of helping others get online, and create a great community - that’s my future inspiration. I know I love it - I know I love to do it. I know that people’s success will be that which fuels me forward. See it come together, be part of it - http://www.BasementEmpires.com
Don’t forget to sign up for the email list below, and I’ll update the blog from the event! 
Maybe (just maybe) a picture or two…
